breakin bread is a community-focused food redistribution initiative in the treme area of new orleans, redefining the concept of a food charity as a vibrant, welcoming community space. this transformation challenges the traditional perception of food charities, aiming to make the experience feel more like a cozy gathering at a friend's home rather than a conventional charity service. under the philosophy 'not strangers, family,' the branding identity embodies warmth and inclusivity. it utilises inviting colors and imagery that reflect the community’s vibrancy and resilience, including scratchy illustrations of people and food to create a more approachable and relatable visual style, fostering a sense of belonging and pride.